Veet walks the extra mile with award show

For the first time, the event will include a beauty awards segment.

It seems like Veet has finally taken note of what other platforms have been doing, by recognising the attributes of renowned professionals from the Pakistani television and fashion industry.

The brand’s acclaimed fashion event, Veet Celebration of Beauty, will be held Saturday night in Karachi. Apart from musical performances and a fashion show, featuring talented local designers like Khadija Shah of Elan, Sadaf Malaterre, Ali Xeeshan and Sana Safinaz, the show will also introduce a beauty awards segment, for the first time. Veet is known for taking initiatives to promote young Pakistani females and their talent through their popular show, Veet Miss Super Model. However, with a benchmark already set by the Lux Style Awards and considering that there are hardly any awards shows in the country apart from those, it will interesting to see what the event has to offer.

A total of eight awards will be handed over tonight and the list of nominees includes:

Most Beautiful Smile

Mehwish Hayat, Humaima Malick, Mahira Khan, Mehreen Raheel and Syra Yousaf

Most Beautiful Skin

Ayyan, Ayesha Linnea, Mahnoor Baloch, Rabia Butt and Juggun Kazim

Best Posture

Nadia Ali, Amna Ilyas, Rubab, Faiza Ansari and Cybil Chowdhry

Best Elegance

Iman Ali, Aaminah Haq, Mahnoor Baloch, Sonia Jehan and Reema

Miss Photogenic

Aamina Sheikh, Ayyan, Amna Ilyas, Saima Azhar and Nooray Bhatti

Most Promising Model of the Year

Saima Azhar, Sehrish, Sana Sarfaraz, Sana Khan and Huma

Beauty of the Year

Ayyan, Ayesha Linnea, Mahira Khan, Humaima Malik and Mehwish Hayat

Miss Catwalk

Mehreen Syed, Fauzia, Amna Ilyas, Iraj Manzoor and Faiza Ansari

The winners will be decided by a jury consisting of fashion and beauty experts. However, viewers also had the chance to vote for two of the above mentioned categories, Most Beautiful Smile and Best Elegance via Veet’s official page on Facebook. The entire show has been conceptualised and styled by none other than the creative team at Nabila.

Published in The Express Tribune, August 24^th, 2013.

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