The CEO of Contradiction feels that furniture should make you feel good about your home. PHOTOS: PUBLICITY
KARACHI: Most Pakistanis have an eye for solid, classic and vintage furniture; but there are some who like to experiment with contemporary pieces for their homes. As this pool of imaginative clients swells, local entrepreneurs are introducing foreign furniture brands to the market. Another one that can be added to the list of international furniture chains in Pakistan is the Far East Furniture group, whose Contradictions collection includes high quality living, dining and bedroom furnishings as well as supplementary home accessories for high-end hotels and homes.
After 35 years of being in the furniture business, the Philippines-based company Contradictions came to Karachi’s Ocean Towers on Saturday with the help of Syed Mazhar Hussain. While Hussain is the CEO of Contradictions, his brother Syed Mubashir Hassan is the senior vice sales representative. Together they also run a local furniture store, Perceptions. The duo has been making furniture since 1996.
“Importing furniture from the Philippines is the need of the hour,” said Hassan. “People need to be made aware of what kind of furniture is easily available in the Pakistani market. We are still inclined towards traditional and classical pieces.”
Hassan describes the pieces showcased at Perceptions as “simple, modern and straight”.
“With [most] people renovating and redecorating their homes, we are sure Contradictions is going to do great business,” said Hassan, referring to buyers who have moved away from the more traditional furniture pieces.
From suede sofas and cow leather lounge sets to dining tables made from tiles, glass and wood, a range of contemporary pieces were displayed in the expansive store. The furniture has a modern European touch, which Hassan said is not typical to Asian furniture stores.
“A house can only be enriched by the furniture you place inside it,” said Hassan. “One should make their living stylish and the furniture should make you feel good about it,” he added.
Published in The Express Tribune, July 11th, 2013.
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Although the first pic is very typical minimalist modern, i.e. there is really no value added on top of designs you can find online, it is pretty nice. Would have loved it if it was a little more minimalistic...