Roma Riaz steps onto Cannes with purpose

Model aims to redefine beauty standards and represent Pakistan globally

KARACHI:

Preparing to step onto one of the world's most watched cultural stages, model Roma Riaz is carrying far more than personal ambition, positioning herself as a voice for representation, identity, and the evolving image of Pakistani women on the global map.

She is set to represent Pakistan at the prestigious Cannes Film Festival next month, a moment she describes as both an honour and a responsibility. Speaking to The Express Tribune, she reflected on the emotional weight of representing the country at a time when global narratives are rapidly evolving.

"It's a responsibility and a voice," she said. "It means representing Pakistan beyond stereotypes and showing the world our strength, our diversity, and what Pakistani women are truly capable of," she added. "I want to make space for a more real, modern image of Pakistan."

She describes her journey as deeply personal, one that goes beyond individual achievement. "It feels like I am carrying every little girl who has often been overlooked with me onto a global stage," she said, adding that at the heart of her mission is a desire to challenge stereotypes about Pakistani women.

"I want to challenge the idea that Pakistani women are limited or silent," she said. "We are educated, ambitious, expressive, and deeply rooted in culture."

She believes modern identity does not require abandoning tradition. "We can be traditional and modern at the same time without contradiction," she said, emphasising that Pakistani women are actively shaping their own narratives.

Beyond glamour, Roma is working on issues close to her heart, particularly body image, self-worth, and mental health. She has also been vocal about colourism, a deeply rooted issue in South Asian societies.

"In our society, so many girls grow up feeling 'not enough' because of comparison, colourism, or unrealistic standards," she noted. "I want to create conversations where girls feel seen, valued, and confident in their natural selves."

Her message is simple but powerful: "Har kisi ki apni beauty hoti hai, and I want to protect that belief." Reflecting on her stance on colourism, she said it is about reclaiming identity rather than rebellion. "I have seen how deeply colourism affects young girls. The message is simple: you are enough as you are."

She recalled being labelled "not Pakistani" because of her skin tone, despite representing the country internationally. "Taking that stand was about making it clear that I am Pakistani, and nothing about me, especially not my skin tone, changes that."

As she prepares for global appearances, including Cannes, Roma is determined to spotlight Pakistan's cultural richness. "I want to highlight our hospitality, our fashion, our music, our language, and our deep sense of community," she said.

Her presence at Cannes marks a significant milestone, not just personally but symbolically. "Being at Cannes is a huge moment for me because it places me on one of the most global cultural stages," she said. "I want to represent Pakistan with grace, elegance, and confidence, showing that we belong in every global conversation."

"Pakistan is so rich in culture—from vibrant colours to traditional craftsmanship and soulful art," she added. She also wants the world to see a different side of the country's youth. "We are creative, digital, and globally aware, while still staying connected to our roots."

For Roma Riaz, fashion is more than aesthetics; it is identity. "My style is a mix of tradition and bold femininity," she explained. "I love structure, clean silhouettes, and pieces that feel powerful but still feminine." She hopes her fashion choices send a broader message: "Confidence is quiet but powerful. A woman can be soft and strong at the same time."