The festival is intended to promote local businesses and small scale entrepreneurs and encourage economic growth through self-employment. PHOTO: FILE
The purpose of the event was to provide an interactive platform to women from South Punjab to showcase their entrepreneurial spirit and to be recognized as a symbol of quality and trust. “Women are about 50% of the whole population of Pakistan and they need to take an active part in the economic development of Pakistan. SPWCCI is actively working to uplift local entrepreneurs to establish their own brands identity and establish a name for them by their quality work, and Khushhalibank supports their endeavours every step of the way,” said President Khushhali Bank Ghalib Nishtar.
Women entrepreneurs from different fields showcased their work including fashion, ceramics and blue pottery, camel skin, different types of traditional handmade jewellery, furniture and a lot of accessories. The festival is intended to promote local businesses and small scale entrepreneurs and encourage economic growth through self-employment. People from all sectors of life participated in it and showed keen interest in the products that were on display.
The event is in line with Khushhali Bank’s microfinance programmes under the government’s Microfinance Sector Development Programme, initially developed with the help of the Asian Development Bank.
Published in The Express Tribune, June 7th, 2013.
Like Business on Facebook to stay informed and join in the conversation.
COMMENTS (1)
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ
-(1)1714378140-0/AliAminMaryam-(4)-(1)1714378140-0-270x192.webp)
As far, I have seen, there is great productivity and creativity among women entrepreneurship. But we should arrange such festivals, events and conferences so that they can show their talent.