Directed by Reema Kagti, the film which features Aamir, Rani Mukerji and Kareena Kapoor, was made at a budget of INR400 million and its satellite rights were also sold for the same amount. Talaash released across 2,500 screens.
The film opened with rave reviews and its first weekend breakup is: INR145.2 million on Friday, INR163.7 million on Saturday and INR181 million on Sunday.
Rajesh Thadani of Multimedia Combines, Mumbai, says the response to the film is good and it is attracting more of a class audience.
“It is more for a class audience rather than the masses. The weekend has been very good and the movie is doing great in multiplexes as compared to single screens,” Thadani told IANS.
A lot of families are also coming to watch the suspense thriller, said Jaspal Dhingra of Nanaksar Enterprises.
“In three days, the movie has earned approximately INR37.5 million in Punjab. It is a weekend-plus picture and is expected to do better. Families are coming and liking the movie,” said Dhingra.
Unlike his previous films, Aamir, who is also the producer of the film along with Farhan Akhtar and Ritesh Sidhwani, chose to keep the promotions low-key as they didn’t want to ruin the suspense of the film.
And his marketing strategy seemed to have worked when it comes to attracting footfalls. “The footfalls are exceeding and the movie has almost 80 to 90 per cent occupancy. All age groups are coming,” said Rahul Singh, senior vice president, PVR Cinemas.
However, Singh says weekdays will decide the movie’s longevity. “The weekdays will decide how it does in the future as the word of mouth spreads. Movies like Khiladi 786 and Dabangg 2 will release so we will have to wait and watch,” he said.
Published in The Express Tribune, December 5th, 2012.
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