Good story. Impressive narration. Flawless performance. Despite all these qualities, Sridevi’s comeback film English Vinglish hasn’t received an overwhelming response at the box office, but trade experts are expecting word of mouth to boost footfalls.
Girish Wankhede of Cinemax in Mumbai says the word of mouth is working well for the film.
“The response to the film has been positive and very good. People have liked the film. The opening has been average today but it will grow by 65 per cent on Sunday, as the word of mouth for the film is very strong,” Wankhede told IANS.
Hilarious, touching and sensitive, the film is directed by ad film-maker Gauri Shinde who has done an impressive job as a first time director by bringing a message-driven film without being preachy.
English Vinglish is a light-hearted yet touching journey of Shashi (Sridevi) who does not know English and is made to feel insecure by her family and society at large.
The film whets your appetite, thanks to Sridevi’s flawless and seamless performance. She is brilliant in front of the camera.
Also featuring Adil Hussain, Priya Anand and French actor Mehdi Nebbou, English Vinglish is co-produced by Sunil Lulla, R Balki, Rakesh Jhunjhunwala and RK Damani.
Delhi-based distributor Joginder Mahajan told IANS: “The movie is appreciated by media but it got a five to ten percent opening in Delhi. It might pick up.”
But Anant Verma, business head of DT Cinemas, is looking forward to make profits with Sridevi’s comeback movie.
“It is Sridevi’s comeback movie; therefore, people have a lot of expectations from it. Audience has been looking forward to the movie ever since the trailers were out. All our shows have gone jam packed today. Overall DT Cinemas is incurring good business out of the movie,” Verma said.
Published in The Express Tribune, October 9th, 2012.
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