I chose to do TV over movies for my family: Karisma

Actor Karisma Kapoor has endorsed a lot of brands and starred in many commercials in the past.

Actor Karisma Kapoor stayed away from films after marriage and children because she wanted to focus on her family. But she says she continued doing ads and TV as it was easier than doing films. Karisma got married to businessman Sanjay Kapur in 2003 and they have two children — daughter Samaira and son Kiaan Raj reports IANS.

“I think I had great association with many brands for quite a few years. My daughter was growing up so spending time on films was way too time consuming, so I thought why not commercials. I wanted to give most of my time to my family so I chose to do TV over movies,” said the 37-year-old.

After endorsing brands like Kellogg’s Chocos, Utsav Jewellery and Khaitan Electricals, Kapoor has got another endorsement deal — she has been announced as the brand ambassador of real estate giant Avalon Groups. She will promote their new project Avalon Rangoli at Dharuhera in Haryana.

“There are many factors which I check before associating with any brand. Firstly, I should believe in them and secondly, the brand needs to be credible so I find both of them in Avalon Groups,” Karisma told IANS.

She’s back

After eight years, Kapoor is making a comeback with Dangerous Ishq, being directed by Vikram Bhatt. The film is set to release on May 11 and it will star Rajneesh Duggal opposite Karisma Kapoor. This film is going to be the biggest challenge of the Karisma’s career. Not only has she trained in martial arts, but Karisma also plays five different roles across five different lifetimes covering various events; spanning from the ancient spiritual times to the partition of India, assassination of ex-prime minister Indira Gandhi to present day politics.

With additional information from TOI

Published in The Express Tribune, March 20^th, 2012.