Around 85 sports goods exhibitors from Pakistan, mostly from Sialkot, participated in the world’s largest sports goods and sports-wear exhibition held in Munich recently.
This year, 2,344 exhibitors from 51 countries displayed their products from January 29 to February 1 at the ISPO show, says a press release.
Most of the Pakistani exhibitors said that increasing individual participation was a proof that business was doing well and if basic facilities provided by the government improved, the number would grow further. In spite of the economic slump in Europe, the increase in the exhibition space and visitors was encouraging for Pakistan’s sports goods exporters, they said.
Published in The Express Tribune, February 14th, 2012.
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