Hani Taha, reporter for The Express Tribune’s Life & Style pages, discusses the 108 new brands of lawn flooding the local market in Pakistan.
Taha says, the concept of ‘designer lawn’ gained prominence only last year. It quickly became a way for fashion designers to get their brand name recognition and connect with the mass market as well.
Taha says this trend of lawn exhibitions is here to stay, and many designers have already started showcasing their collections while the country is still battling the cold.
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@Falcon: You are right. PTI should sue lawn for that. :)
Why are Pakistani men so negative about women becoming more fashion conscious? Is this an inherited male dominated society curse? most Pakistani men are lack in keeping in shape so being fashion conscious is not even in their horizon. Now with women entering male dominated work areas men will have to take seriously their fashion decisions or have the danger of being left behind the best men can do is lawn fertilizer for now?
Women use to wear lawn suits after different modifications such as embroidery, laces etc. But lawn is very much comfortable and is comparatively reasonable.
Designer Lawn was and is meant to be exclusive and in limited editions, Not mass produces regular prints with a designer's stamp !before every women use to wear lawn suits stitched in different styles , different embellishments and trimmings, now every women wears the same ,as shown on packing....
@Acorn Guts:
Man! we should team-up..... am also a victim of such atrocities.......... :-D
in such a messy lifestyle i really welcom beutiful, colorful and full of life lawn exibitions and prints!
Its the pakistani women who can do this so well. They shop as if there is no tomorrow...who would say pakistan is a country with such low per capita income
108 lawn brands? seriously? :S can you list them all :D
@Acorn Guts: hahaha
My pocket shall stand a victim of this Tsunami I am sure :( Courtesy of my wife of course, I don't give a toss personally ...
@falcon.... lol!
I thought the word 'Tsunami' was reserved for PTI :(?