Walking the ramp: Babies’ day out

Babyshop organises costume party to celebrate Christmas, launch of second outlet.

Ayesha Hasan December 18, 2011


Children dressed up as Nehru, a Chinese monk, a Christian bride and a pumpkin stole the show, while walking down the ramp with their mothers at Babyshop’s Toyfest on Saturday.

The event was organised to mark the Christmas season and the recent launch of Babyshop’s second outlet in the city. The shop, located at Mall 1 on the Main Boulevard, is a franchise of a UAE-based brand that houses children’s products such as clothes, nursery items, furniture, toys as well as a few products for new moms. Babyshop has been brought to Pakistan by the Al Karam Group.

Children were welcomed with gift packs, jelly cups, chocolate brownies and a face painting bar. Balloons, free gifts, muppets and a live Santa Claus kept the children busy while their mothers browsed through clothes racks.

Five-year-old Rahim, dressed up as a fire fighter, came to the event “to look for a fire engine”. Hajra, 4, looked happy getting her face painted.

Hira, Babyshop’s Pakistan brand manager, said that the event had been organised to correspond with a similar event at Babyshop outlets in other countries. “Not only are the clothes on sale, we also have a 40 per cent discount on all toys, a true Toyfest,” she said.

The event was hosted by celebrity mom Natasha Hussain, and judged by Annie of Allenora and fashion photographer Tony. Filmstar Rambo, who was supposed to be on the jury, couldn’t make it to the event.

Model Sabina Pasha was the first to walk down the ramp with her five-year-old son, Ali, followed by jewellery designer Amna Kardar and her little daughter.

Pasha said, “Walking down the ramp with my son for the first time felt phenomenal.” Pasha said she was a regular customer at the shop. Hussain said she was happy to endorse a children’s brand.

Mrs Asim – who learnt about the event through a text message – said, “I have bought Babyshop products before and I find it quite reasonable. The sales are especially good.”  However, she didn’t bring her kids “because they would have gone nuts over the toys”.“I cannot shop for my seven-year-old on my own. I have to take her with me, because she won’t wear anything that she hasn’t tried on before buying them,” said Sehrish Khan, a mother of two.

Published in The Express Tribune, December 18th, 2011.


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