Darren Kennedy launches LGBTQ dating show 'Heyy Gay!' to help men find real connections

The TV personality said the idea grew out of conversations with friends who were struggling to navigate modern dating

Television presenter and fashion expert Darren Kennedy is bringing a fresh approach to queer dating with the launch of Heyy Gay!, a new LGBTQ-focused dating series designed to help gay men form genuine connections both on and off screen.

Speaking to Variety, the Irish TV personality said the idea for the show grew out of conversations with friends who were struggling to navigate modern dating. Rather than focusing on dramatic reality television tropes, Kennedy wanted to create a series centred on authenticity, chemistry and meaningful relationships.

The digital series, which will premiere on YouTube and Instagram, follows single gay men as they search for love with Kennedy acting as a real-life wingman. Participants are matched and guided through dates while sharing their experiences of dating, relationships and life within the LGBTQ community.

Kennedy, who serves as creator and executive producer, said there remains a gap in the market for dating shows that specifically reflect the experiences of gay men. While LGBTQ representation has improved significantly in recent years, he believes there is still room for formats that place queer relationships at the centre rather than treating them as side stories.

The presenter explained that he wanted Heyy Gay! to feel optimistic and relatable, particularly at a time when many people have become frustrated with dating apps and online interactions. The show's goal is to encourage real-world connections while celebrating different personalities and relationship journeys.

The project was filmed in Los Angeles and features contestants from a variety of backgrounds. Kennedy said he was drawn to the idea of creating a show that reflects the diversity of the modern LGBTQ community while maintaining a light-hearted and entertaining tone.

Known for his work across Irish, British and American television, Kennedy has long been an advocate for LGBTQ visibility. He previously explored issues surrounding sexuality and parenthood in his documentary Gay Daddy, and says Heyy Gay! represents another opportunity to tell stories that resonate with queer audiences.

With the series set to roll out across social media platforms this summer, Kennedy hopes Heyy Gay! will offer viewers a fun and hopeful alternative to traditional dating shows while helping participants find lasting relationships in the process.