‘Scooby Doo’ star Matthew Lillard calls out studios for hiring famous names over trained voice talent

The actor argued that leading an animated film requires specialised skills that many screen stars lack entirely

Matthew Lillard has sparked discussion across the entertainment industry after criticising Hollywood’s reliance on celebrity casting in major animated films.

The actor, best known for playing Shaggy in the live action Scooby-Doo films and voicing the character in numerous animated projects, shared his views during a panel appearance at FAN EXPO Denver. Speaking to ScreenRant, Lillard argued that studios are increasingly prioritising famous names over performers who have dedicated their careers to voice acting.

According to Lillard, voice acting requires a unique set of skills that differ significantly from traditional on screen performances. While live action actors can rely on facial expressions, physical movement and visual presence, voice performers have only one tool available to connect with audiences.

“I think Hollywood has made a huge mistake by hiring actors that are not able to carry a part with their voice,” Lillard said during the discussion. He stressed that carrying a feature length animated film through vocal performance alone is a rare ability that should not be underestimated.

The actor went further, claiming that the continued use of celebrity casting in animation is damaging opportunities for professional voice artists. His comments arrive at a time when many of the biggest animated releases are built around star studded casts featuring major film and television names.

Recent animated projects have increasingly relied on recognisable celebrities to attract audiences. Films released or scheduled for release in 2026 feature extensive casts of Hollywood stars, continuing a trend that has become commonplace over the past few decades.

Lillard’s comments reflect a long running debate within the industry. Supporters of celebrity casting argue that well known actors help market animated films and broaden their appeal. Critics, however, maintain that experienced voice performers often deliver stronger and more versatile performances because they are specifically trained for the medium.

The actor occupies a unique position in that debate. Throughout his career, he has successfully worked in both live action and voice acting. Alongside his extensive Scooby-Doo work, he has voiced characters in projects including American Dad!, Beware the Batman, All Hail King Julien and several video games.

Away from animation, Lillard remains busy with high profile screen roles. In recent years he has appeared in the Five Nights at Freddy’s franchise, Cross, Daredevil: Born Again and Scream 7. Upcoming projects include DC’s Man of Tomorrow, the television adaptation of Stephen King’s Carrie and the drama Behemoth!.

His latest remarks have resonated with many animation fans online, particularly those who believe professional voice actors deserve greater recognition. While celebrity casting remains a powerful tool for studios, Lillard’s comments have reignited a conversation about whether fame should outweigh specialised talent when bringing animated characters to life.