Homelander installs giant golden statue of himself in bold The Boys Season 5 promo
Photo: Amazon Prime
In a perfectly on-brand move for the ultimate narcissist of the superhero world, Homelander has “placed” a massive golden statue of himself atop a New York City building, part of the marketing campaign for the highly anticipated fifth and final season of The Boys.
The viral clip shows the caped supe flying through the skies while carrying the enormous golden effigy before carefully positioning it on a skyscraper rooftop, with the city skyline visible in the background. The statue captures Homelander in his signature pose, cape flowing, hands on hips, and wearing his trademark smug grin.
Homelander places a CGI golden statue of himself in New York to promote ‘THE BOYS’ Season 5. pic.twitter.com/vqR7x9PYSs
The over-the-top stunt perfectly reflects The Boys’ signature satire, poking fun at celebrity ego, corporate branding, and the absurdity of superhero worship.
Fans were quick to react, with many joking about the visual effects and comparing the moment to other stylized superhero content, while others appreciated the self-aware humor.
The video has already racked up millions of views and sparked widespread discussion online. While some viewers initially questioned whether the moment was “real,” others pointed out that the slightly exaggerated visuals only add to the show’s intentionally unhinged tone.
The Boys Season 5 is expected to deliver an explosive conclusion to the story, as the battle against powerful corporations and corrupt superheroes reaches its peak. With Homelander once again at the center of chaos, quite literally towering over the city, anticipation for the final season is at an all-time high.
Prime Video has continued to embrace immersive, in-universe marketing, and this golden statue stunt stands out as one of its boldest yet.