Ex drama explodes: Kayla Nicole targets Travis Kelce and Taylor Swift on Super Bowl stage
Kayla Nicole, the former girlfriend of Kansas City Chiefs tight end Travis Kelce, made waves during a Super Bowl LX commercial that many saw as a pointed jab at her ex and his fiancée, pop superstar Taylor Swift.
The advertisement, promoting the fantasy sports app Sleeper, featured a parody segment called The Ex-communicators, where celebrities acted as “emotional injury specialists” helping people navigate high-profile breakups.
Tiffany Haddish and NBA player Ben Simmons played the bumbling specialists, offering over-the-top and hilariously ineffective advice.
Nicole entered the scene introduced simply as the “ex of a certain NFL player.” Dressed in a pink suit, she quickly dismissed the pair’s expertise with a deadpan line: “Don’t get me started on these two. They have no idea what they’re doing at all.”
The ad included a subtle wordplay moment when Nicole corrected someone from “quickly” to “swiftly,” which many interpreted as a sly nod to Swift.
Ever had a bad breakup? 🥀
The Ex-Communicators are HERE to confront your Ex so you don't have to 🤝 #SleeperTeamPicks pic.twitter.com/U7WDgZD0wdKelce and Nicole dated on and off from 2017 to 2022. He began his high-profile romance with Swift in 2023, and the couple is now engaged.
The commercial leaned into themes of post-breakup drama, ending with a pitch for Sleeper as a way to handle fantasy sports without emotional baggage. Fans and media outlets quickly noticed the cameo as a possible reference to Nicole’s past with Kelce, sparking online discussion. Some praised the humor and timing, while others criticized it as lingering bitterness.
This spot follows a growing trend of Super Bowl ads playing on celebrity exes and personal drama, similar to Kendall Jenner’s recent Fanatics commercial poking fun at her past relationships. Nicole’s appearance became a talking point long after the game, blending sports, entertainment, and a touch of real-life shade.