Bella Hadid stuns as ‘The Beauty’ unveils new poster

Bella Hadid steps into Ryan Murphys ‘The Beauty’ as a striking new poster drops ahead of January release

Bella Hadid has entered a new chapter of her career as a striking new poster for Ryan Murphy’s upcoming television series The Beauty places her front and centre ahead of its January premiere. Known globally for her influence in fashion, Bella Hadid’s appearance in the promotional image has sparked widespread attention, signalling a serious move into scripted television that is already generating conversation across social media.

The Beauty is set to premiere on January 21 and marks another high profile project from Ryan Murphy, whose work has long thrived on bold visuals and provocative themes. Adapted from the graphic novel by Jeremy Haun and Jason A Hurley, the series is rooted in a dark science fiction concept that explores society’s fixation on appearance. Within the story, beauty becomes something dangerous and deeply unsettling, pushing characters into morally complex territory. The newly released poster leans heavily into that tone, with Bella Hadid presented in a polished yet eerie aesthetic that aligns with the series’ unsettling premise.

Bella Hadid’s role has not been fully detailed, but her inclusion alongside a cast that includes Evan Peters, Rebecca Hall and Anthony Ramos has heightened interest in the show. For many observers, this casting choice reflects Ryan Murphy’s ongoing interest in merging cultural figures with dramatic storytelling. Bella Hadid has previously made brief appearances on screen, but The Beauty represents her most substantial television commitment to date, placing her within a narrative that relies on mood, tension and psychological weight.

Online reaction to the poster has been swift and loud. Fans praised the visual impact of the image, with many noting how naturally Bella Hadid fits into the dark glamour of the show. Others focused on Ryan Murphy’s reputation, debating how the series might balance shock value with character driven storytelling. Fashion focused accounts reshared the poster within minutes of its release, while television commentators highlighted the strategic timing of the reveal so close to the premiere date.

The conversation has also extended beyond excitement. Some users questioned whether celebrity casting could distract from the story, while others defended the decision, pointing out Bella Hadid’s long standing presence in high concept editorial work. The poster itself became a focal point for memes, praise and speculation, reinforcing the idea that The Beauty is already achieving strong engagement before its first episode airs.