North West debuts bleached eyebrows on TikTok with Kim Kardashian

North West shows off bleached eyebrows and blue hair in TikTok videos shared with Kim Kardashian

North West, 12, has debuted bleached eyebrows alongside her recently dyed blue hair in videos posted to TikTok.

The pre-teen shares the account with her mother, Kim Kardashian, and several clips show North lip-syncing and posing in coordinated outfits with her mother.

The videos highlight North’s bleached eyebrows and blue hair, marking her latest foray into bold fashion trends. North previously dyed her hair blue this past summer, and fans have followed her evolving style with interest.

The pre-teen also appeared in her first Skims campaign since 2020, modelling a sweatsuit designed in collaboration with Cactus Plant Flea Market. Kim Kardashian described the campaign as “really special” and said North “brings so much personality to the pieces.”

North West is the eldest of four children that Kardashian shares with her ex-husband Kanye West, now known as Ye. She turned 12 on June 15 and has previously drawn attention for striking outfits, including a goth-glam ensemble worn during a night out in Italy with her mother.

North’s early career began with a 2020 Skims campaign, where she appeared alongside Kim and her younger sister Chicago. Kardashian has since joked that she has become her daughter’s “momager” and has expressed the importance of balancing North’s work commitments with life experiences.

In an episode of The Kardashians, Kardashian said, “I just really want to make sure that everything’s really well balanced. All of the work experiences are balanced out with just enough fun life experiences. I just want balance.”

Fans on TikTok and social media have responded to North West’s new look, praising her confidence and creative style.