Are sugar-free Oreos coming to the US market?

Mondelez is gearing up to shake up America’s favorite cookie. Beginning January, the company will roll out Oreo Zero Sugar and Oreo Double Stuf Zero Sugar nationwide, marking the brand’s first-ever sugar-free launch in the US.

The move follows what Mondelez calls a rising demand for “mindful indulgence” as consumers lean toward healthier versions of familiar treats. While sugar-free Oreos have already been available in parts of Europe and China, the company says the US. was due for its own version, especially as wellness-focused snacking continues to surge.

According to market research firm Circana, most Americans now actively seek snacks they believe are “good for them,” a trend amplified by Millennials and Gen Z.

Brands across the food industry are adapting: Coca-Cola Zero Sugar saw a 9% sales jump last year, outpacing the original formula, and competitors like Hershey and Voortman are expanding their own zero-sugar offerings.

Mondelez says it spent four years perfecting the formula to ensure the sugar-free cookies still taste like the classic Oreo. The recipe uses a blend of maltitol, polydextrose, sucralose, and acesulfame potassium to deliver sweetness without added sugar.

Nutritionally, the comparison isn’t straightforward due to different serving sizes, but the biggest distinction is clear: regular Oreos contain 13 grams of added sugar per serving, while the Zero Sugar versions have none.