Spotify Wrapped 2025 coming soon: Platform teases campaign with artist-inspired logos

Spotify Wrapped 2025 is nearing its release after last year’s AI issues and algorithm problems. Here's when it drops

Spotify Wrapped 2025 is approaching, and listeners are waiting to see whether it will deliver a smoother experience after last year’s major problems. Similar to last year, the platform teased this year's campaign with artist-inspired logos featuring KATSEYE, Justin Bieber, Lady Gaga, and more.

The annual feature has become one of the internet’s most familiar cultural rituals, sparking discussion across TikTok and X as users ask the same question: “When does it drop?” 

The anticipation carries extra weight this year because Spotify Wrapped 2024 was more than a little glitchy. It was widely criticised as an algorithmic breakdown. Users still remember the AI-generated genre descriptions, the confusing personality slides, and the overwhelming sense that the data did not match their actual listening habits.

Spotify does not announce the Wrapped release date in advance, but the pattern is consistent. Wrapped launched on December 4 in 2024, November 29 in 2023, November 30 in 2022, and December 1 in both 2021 and 2020. Based on this five-year track record, Spotify Wrapped 2025 is most likely to appear between 1 December and 4 December, following the company’s preference for mid-week rollouts and avoiding weekend drops.

The issues in 2024 were heavily documented including the AI genre system which created overly specific or inaccurate microgenres, and “Listening Characters”  which felt inconsistent across different listening patterns.

Spotify responded by confirming the system would be reviewed and confirmed that upcoming year-in-review features will “prioritise clarity and accuracy,” genre mapping tools have been updated, the personality system has been reassessed, and new global highlight features are being tested.

Users now wait to see whether these adjustments will restore confidence in one of Spotify’s most anticipated features.