Olsen twins stun in rare appearance after winning big at CFDA Awards

Mary-Kate and Ashley Olsen win big at the 2025 CFDA Fashion Awards, sparking mixed online reactions

Mary-Kate and Ashley Olsen made a rare joint appearance at the 2025 CFDA Fashion Awards, where their brand The Row was named American Accessory Designer of the Year. The event, held at the American Museum of Natural History in New York City, marked one of the few public sightings of the famously private twins in recent years.

The pair appeared in their signature minimalist black ensembles, accepting the honour on stage to polite applause and scattered cheers from the fashion crowd. In their brief speech, Mary-Kate thanked supporters of their label, while Ashley nodded quietly beside her. It was an understated moment, in keeping with their brand’s aesthetic, but not everyone seemed impressed online.

Across social media, users debated whether The Row’s win was deserved, with some calling the decision “predictable” and others criticising the brand’s exclusivity and sky-high prices. One X user wrote that “the Olsens winning again just proves fashion’s obsession with elitism,” while another argued that their quiet craftsmanship continues to set them apart from fast-changing trends.

Others, however, celebrated the win as a recognition of longevity and restraint in a year dominated by louder, attention-grabbing fashion statements. Some fans expressed delight at simply seeing the sisters together again, noting how their calm presence contrasted with the more theatrical celebrity looks of the evening.

This marks yet another CFDA victory for The Row, which previously won the same award in 2014, 2018 and 2019. Though the brand has long divided opinion for its understated luxury, the Olsens’ influence remains undeniable. Their subdued approach to both fashion and fame continues to fuel the conversation about what true luxury looks like in 2025.