Ariana Grande’s cosmetics brand, r.e.m. beauty, has officially unveiled its latest makeup line, WICKED: FOR GOOD, inspired by the upcoming sequel to the Wicked film adaptation. The new collection will be available starting October 1, 2025, at midnight ET, as confirmed in the brand’s latest announcement.
The launch follows last year’s Wicked-themed release, which featured products such as Galinda Glow Drops and the Ozdust eyeshadow palette. Building on that success, the WICKED: FOR GOOD collection introduces a variety of new items inspired by characters and themes from the fantasy world of Oz.
According to r.e.m. beauty, the collection includes an Ozian Forest eyeshadow palette, Glinda and Elphaba-themed makeup sets, a Poppy Plumping lip gloss, a cherry blossom blush palette with a matching brush, and an Emerald City metallic eyeliner set. Also featured are “So Popular” pH-adaptive lip oil and luxury under-eye masks, reflecting the brand’s continued focus on high-performance, cruelty-free, vegan products.
R.e.m. beauty, founded by singer and actress Ariana Grande, is known for its innovative approach to beauty. The brand was developed around Grande’s vision of creativity and self-expression, providing accessible, high-quality makeup products across eye, face, and lip categories.
The launch coincides with growing excitement for Wicked: For Good, the second part of the two-part film adaptation of the Broadway hit. The movie is set to release in theaters on November 21, 2025. Directed by Jon M. Chu, the film stars Cynthia Erivo as Elphaba and Ariana Grande as Glinda, alongside a cast that includes Jonathan Bailey, Jeff Goldblum, and Michelle Yeoh.
Wicked: Part One, released in 2024, earned 10 Academy Award nominations and won two, including Best Costume Design. With the beauty launch and film sequel aligning, fans can expect a magical season ahead.
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