Seiko re-releases Cinnamoroll collaboration watch for international Sanrio fans after sell-out

The Seiko x Cinnamoroll collaboration watch returns for international fans after selling out its first run.

Sanrio fans worldwide will soon have another chance to secure the Seiko x I.Cinnamoroll Collaboration Model watch following its sold-out debut.

The limited-edition timepiece, originally unveiled in June, was released in celebration of the I.CINNAMOROLL anime ONA series that premiered in 2023. The series is set in an alternate timeline where Cinnamoroll never meets Anna or becomes the face of Café Cinnamon.

The Seiko x I.Cinnamoroll watch has been listed again on the Japan Select online storefront, this time with international availability. Limited to 2,023 pieces, the watch retails for $400 and pre-orders are open until its physical re-release in November.

The design blends a refined aesthetic with Cinnamoroll’s playful character. It features a calfskin leather band and a stainless-steel body, complete with a curved hardlex crystal face.

Sized at 35mm, the watch represents a more sophisticated interpretation of the Sanrio mascot while keeping ties to the gentle and friendly spirit of Cinnamoroll.

This release forms part of a broader Seiko collaboration series with Sanrio. Earlier in 2025, Seiko introduced the Seiko x Kuromi 20th Anniversary Collaboration Watch, limited to 2,000 units.

Other releases include a My Melody watch and the Hello Kitty 50th Anniversary Seiko model, launched in late 2024. Each edition incorporates design elements drawn directly from the featured characters.

Cinnamoroll’s continued popularity has helped drive the demand for merchandise such as this watch. In Sanrio’s annual character ranking contest, announced in June, Cinnamoroll secured second place with nearly 5.5 million votes.

Pompompurin ranked first with more than 5.6 million votes, while Pochacco took third with 3.9 million. Kuromi placed fourth, followed by My Melody in fifth, with Hello Kitty coming in just behind.

The Seiko x I.Cinnamoroll watch highlights the character’s enduring appeal and international reach as fans anticipate its re-release later this year.