Taylor Swift has announced her 12th studio album, The Life of a Showgirl, following a carefully orchestrated midnight reveal.
At exactly 12.12am Eastern Time on August 12, her website switched to a glittering orange countdown before briefly crashing as fans rushed to see the update.
The announcement followed weeks of cryptic hints. Taylor Nation, her official marketing arm, posted 12 Eras Tour images on Instagram with the caption: “Thinking about when she said ‘See you next era…’”.
Swift will also join her partner, NFL player Travis Kelce, on his New Heights podcast on Wednesday, adding to fan speculation.
Swift’s website confirms the album will ship before October 13, but emphasises this is not the official release date. No tracklist has been revealed.
The 35-year-old remains one of the world’s bestselling artists, with over 200 million records sold and the record for the most US number one albums by a female artist. Her Eras Tour became the first to gross over $1bn, selling 2.4 million tickets in a single day.
Her previous album, The Tortured Poets Department, broke Spotify records with 300 million streams in a day and 1 billion in five days, placing her in the top 14 spots on the Billboard Hot 100 simultaneously.
In May, Swift regained ownership of her first six albums after a two-decade battle over her master recordings, having rerecorded most as “Taylor’s Version” releases.
Only Reputation and her 2006 debut remain unreleased in this format. Fans believe they may still appear despite her now owning the originals outright.
Fans excitedly await the new episode of New Heights podcast which will drop at 7 pm ET on August 12th.
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