Beyoncé sparks Act III rumours with new Levi’s ad as fans spot hints of a rock-inspired era

Beyoncé’s new Levi’s advertisement has reignited speculation about the third chapter of her multi-part musical project, with fans convinced the visual hints may signal a shift toward rock music.

In the campaign, Beyoncé continues to reference her Cowboy Carter era, arriving on horseback and wearing a cowboy hat — imagery consistent with her most recent album.

However, the ad concludes with the singer riding away on a motorbike, a detail that has caught the attention of her fanbase, who see it as a potential clue about her next direction.

This follows her 2022 announcement of a “three-act project,” which began with Renaissance — a celebration of dance and house music — and continued with Cowboy Carter, her exploration of country music. Both albums were well received, with Cowboy Carter earning the Grammy for Album of the Year earlier in 2025.

Now, with the Cowboy Carter tour wrapped, fans have turned their attention to what may come next.

Many have pointed to past interviews and visuals, including a British Vogue feature in 2022 where Beyoncé was styled in darker tones and seated on a motorbike — a motif now echoed in the Levi’s ad.

References to rock icons like Little Richard and Chuck Berry during her recent tour have only added to the belief that Act III could see Beyoncé embracing rock influences.

As speculation continues, no official announcement has been made regarding Act III’s theme or release date.