The Central Asia Friendship Rally was formally launched from Islamabad, aiming to promote peace, tourism, regional connectivity, and Pakistan's soft image across Central Asian countries.
Eleven bikers will ride through Afghanistan, Tajikistan and Uzbekistan in a journey spanning 5,000 kilometres, carrying a message of friendship and cultural unity.
Speaking at the launch ceremony, Prime Minister's Coordinator on Tourism Sardar Yasir Ilyas said, "These bikers are ambassadors of peace, culture, and regional cooperation. This initiative will showcase Pakistan's soft image and promote our tourism potential on an international stage."
He further emphasised the role of media in portraying Pakistan positively. "We urge the media to highlight such positive initiatives. Pakistani people are known for their hospitality and do not charge tourists; this is our strength," he remarked.
The official also acknowledged the valuable support of the ambassadors of Uzbekistan and Tajikistan, appreciating their collaboration in making the rally possible. "This rally is a step towards greater regional connectivity," he said, adding that Pakistan is in the process of developing its first-ever National Tourism Policy, which will be a joint framework with input from all stakeholders. "Tourism is not just about travel, it's an economic driver," he said
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