Sydney Sweeney has become a prominent figure in celebrity advertising, recently gaining attention for a string of campaigns that have performed strongly across social media platforms.
Her latest appearance in a denim-focused campaign for American Eagle has added to her growing list of brand partnerships that have gone viral in 2024 and 2025.
The American Eagle campaign, launched in late July, featured a video where Sweeney references genetic traits before pivoting to a pun: “My jeans are blue.”
The campaign received widespread attention, generating online discussion and trending across various platforms.
In addition to American Eagle, Sweeney collaborated with hygiene brand Dr. Squatch on two separate campaigns earlier in the year.
The first featured her in a lighthearted ad promoting natural body wash, which amassed over 20 million views.
A follow-up product, a soap bar advertised as containing her used bathwater, also attracted high viewership and engagement on platforms like TikTok.
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-Dr Squash
Beyond those two campaigns, Sweeney has appeared in advertisements for global brands including Samsung, Ford, Armani Beauty, Baskin-Robbins, and skincare brand Laneige.
These partnerships have ranged from product endorsements to short-form branded content distributed through social media.
Her advertising work has contributed to a strong digital presence, with consistent engagement across campaigns.
While the tone and reception of the campaigns have varied, the overall visibility of these ads continues to place Sweeney among the most recognizable faces in current commercial marketing.
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