Magic: The Gathering’s collaboration with Final Fantasy has become the fastest-selling set in the card game’s history, generating $200 million in a single day. Released on June 13 2025, the crossover was highly anticipated by Final Fantasy fans.
According to Hasbro CEO Chris Cocks during the company’s Q2 earnings call, the set broke Magic: The Gathering’s previous records, with demand exceeding supply. “We couldn’t produce enough,” Cocks said. “It was substantially, by many, many very high double-digit percentages, ahead of any other production run we’ve ever done.”
For comparison, Cocks noted that Magic: The Gathering’s Lord of the Rings-themed set took six months to reach the same revenue figure that the Final Fantasy crossover achieved in one day.
The release also reportedly brought more new players into trading card game shops in two weeks than any previous MTG set managed over a twelve-week period.
This report comes despite Final Fantasy maintaining its own official trading card game, which continues to receive new sets.
The Final Fantasy collaboration follows a series of Magic: The Gathering crossover releases, including partnerships with franchises such as Fallout and Transformers.
Following this record-breaking release, Magic: The Gathering will launch its next non-collaboration set, Edge of Eternities, on August 1. Later this year, additional crossovers are planned with Spider-Man in September and Avatar: The Last Airbender in November.
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