The UK’s Food Standards Agency (FSA) has issued an urgent recall for a popular chocolate bar linked to the viral Dubai-style dessert trend, warning consumers not to eat it due to an undeclared allergen risk.
The recalled item, Noesis Schokolade Love of Dubai, was found to contain peanuts, although the allergen is not listed on the label. The FSA has stated the bar poses a “serious risk” to individuals with peanut allergies. All 95g units of the treat have been included in the recall.
The chocolate, inspired by a social media trend that went viral on TikTok in 2024, features a creamy pistachio filling and was originally created by a chocolatier in Dubai. Its popularity surged across the UK, contributing to a rise in global pistachio demand. Prices reportedly increased from $7.65 to $10.30 per pound within a year.
According to the FSA, the snack was not manufactured for the UK market and lacks legally required allergen labelling. Authorities have been unable to reach the manufacturer, Black Sea Trading Ltd, and are urging distributors and retailers to pull the item from shelves immediately.
Consumers who have purchased the bar are strongly advised not to consume it, especially if they have a peanut allergy. The FSA recommends disposing of it safely and contacting local Trading Standards or Environmental Health Officers to report where it was bought.
The agency is also investigating a wider issue involving imported Dubai-style chocolate products, which may contain unauthorized additives and fail to meet UK food labelling regulations. Professor Robin May, chief scientific adviser to the FSA, warned that such items could pose food safety risks, especially for allergy sufferers.
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