Iceman Toronto co-owner breaks silence on Drake’s album livestream

Drake teams up with Iceman Toronto for “ICEMAN EPISODE 1” livestream, launching album promo with Toronto hometown nod.

Drake’s rollout for his upcoming album ICEMAN kicked off in dramatic fashion with a surprise livestream titled ICEMAN EPISODE 1, created in collaboration with Iceman Toronto.

The stream, which featured Drake driving through the city in a branded truck, began in a Toronto warehouse owned by the cold storage company.

Jake Silva, co-owner of Iceman Toronto, spoke to CTV News about the experience, revealing that Drake’s team contacted him just two days prior to request use of the facility. “We got the call Wednesday afternoon,” Silva said. “During the livestream, it was pretty crazy. My father’s phone blew up. People were calling from all over North America.”

The livestream generated major buzz, with Silva estimating over 200 calls coming in during the broadcast. Despite the chaos, he praised Drake’s team for their professionalism and respect for the ongoing business operations.

Drake’s ICEMAN EPISODE 1 ended with the release of “What Did I Miss?”, a track that quickly climbed to No. 1 on both Spotify and Apple Music in the U.S. The song is widely believed to be the lead single from the forthcoming album.

Silva also noted that friends had hinted at Drake working on a project connected to the “Iceman” name for some time, suggesting more collaboration may be on the horizon. Although the official album release date remains unknown, ICEMAN is now one of the most highly anticipated projects in hip hop.

With his latest rollout, Drake once again proves his ability to create viral moments while staying true to his Toronto roots.