During a recent appearance on The Tonight Show, Miley Cyrus explained her unconventional strategy for promoting her 2023 album Endless Summer Vacation. Rather than following traditional marketing methods, she opted for a relaxed approach that aligned with the album’s laid-back theme.
“I cleverly titled my last album Endless Summer Vacation so then I could be on vacation and that could be part of my aesthetic,” Cyrus told host Jimmy Fallon. “So all I had to do was take pictures of me in a bathing suit and be like, ‘ESV!’ and that was the promo.”
Miley Cyrus talking about her fans commenting that she wasn’t promoting her last album 😭
— Miley Edition (@MileyEdition) June 5, 2025
“I just cleverly titled my last album Endless Summer Vacation so then I could be on vacation and it would look like that was a part of my aesthetic.” pic.twitter.com/JEemZA8mtU
She added that some fans were confused by the lack of traditional marketing efforts. “All my fans were like, ‘You’re not promoting this album!’ I was like, ‘I’m making the next one, people!’”
Despite the low-key rollout, Endless Summer Vacation became one of Cyrus’s most well-received projects. The album featured the Grammy-winning hit “Flowers” and was accompanied by a Disney+ special, Endless Summer Vacation (Backyard Sessions), showcasing her performances in an intimate setting.
Now moving on from the ESV era, Cyrus has launched her latest project, Something Beautiful, released on May 30. The album marks her first visual LP and has already earned critical acclaim.
Industry forecasts predict a strong debut on the charts, with Something Beautiful expected to land at No. 2 on the Billboard 200. If it does, it will become her highest-charting album since 2020’s Plastic Hearts.
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