Taylor Swift’s ‘Reputation’ sees record-breaking streaming surge eight years after release

Taylor Swift’s 2017 album Reputation hits record Spotify streams following her recent master recordings ownership.

Taylor Swift’s 2017 album Reputation has experienced a significant resurgence on Spotify, amassing 9.9 million streams in a single day—the highest since its release eight years ago.

This surge follows Swift's recent acquisition of her master recordings from Shamrock Capital, granting her full ownership of her early music catalog, including Reputation.

Previously, Swift had embarked on re-recording her early albums as "Taylor’s Versions" to regain control over her music. However, with the purchase of her original masters, the necessity for these re-recordings has diminished. While Reputation (Taylor’s Version) remains unreleased, the original album's newfound accessibility has led to renewed interest among listeners.

Swift’s influence in the music industry remains formidable. Her 2024 album The Tortured Poets Department set streaming records, and she was named Spotify’s most-streamed global artist for the second consecutive year. This continuous success ensures that both her new releases and original works, like Reputation, remain prominent in the public eye.