Dr. Squatch has unveiled a new product that blends humour, self-care awareness, and pop culture flair — a limited-edition bar of soap made with actual bathwater from actress Sydney Sweeney, answering a wave of tongue-in-cheek fan requests that followed her viral ad campaign with the brand last year.
The soap, called Sydney’s Bathwater Bliss,
comes in response to fan demand following Sweeney’s appearance in a viral ad campaign for Dr. Squatch, where she portrayed the Body Wash Genie and playfully referred to viewers as “dirty little boys.”
The ad quickly caught fire online, with fans flooding social media with bizzare reactions and a vast majority in the comment section seemed concerned about her bathwater.
“I honestly think it’s a really fun, full-circle moment,” Sweeney told GQ in a recent interview. “Fans always joke about wanting my bathwater… I was like, this is such a cool way to have a conversation with the audience and give them what they want. But then also hopefully encourage them to take care of themselves in a healthy way.”
Formulated with exfoliating sand, pine bark extract, and a scent profile featuring Douglas fir, earthy moss, and pine, the soap is designed to provide a rugged, invigorating clean — with a slightly surreal twist. “It’s weird in the best way,” Sweeney said. “And I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”
According to John Ludeke, Senior Vice President of Global Marketing at Dr. Squatch, the soap is designed to be “bizarre, unexpected, and intended to get guys to think more deeply about the ingredients in the products they are putting on their bodies.”
Only 5,000 bars of Sydney’s Bathwater Bliss will be produced. Ahead of the June 6 launch, Dr. Squatch is running a giveaway from May 29 to June 5, offering 100 lucky U.S. residents the chance to win a free bar by entering via Instagram or the company’s website.
In an interview with GQ, Sweeney reflected on the unusual request from fans for her bathwater. “You can either ignore it, or turn it into a bar of Dr. Squatch soap,” she said.The actress, who grew up in the Pacific Northwest, added that she wanted the soap’s scent to reflect her roots with its outdoorsy fragrance. She confirmed that the bathwater used in the soap is genuine, collected during the product shoot.
Sweeney sees the quirky collaboration as both a tongue-in-cheek nod to internet culture and a way to promote natural personal care products, saying, “Hopefully, this helps guys wake up to the realities of conventional personal care products.”
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ