The Punjab Home Department has initiated a province-wide child protection awareness campaign titled 'Safe Children, Safe Punjab'.
As part of the initiative, am animated series focusing on the concept of 'Good Touch and Bad Touch' has been developed, with the first episode released on Thursday.
The series features two main characters, Haya and Bahadur — young, relatable protagonists who educate children about identifying and responding to inappropriate physical behaviour. The campaign delivers a message, "We won't fear those who attempt a bad touch; we'll confront them."
According to a spokesperson, the campaign is a step in equipping children with the knowledge they need to protect themselves from abuse and sexual exploitation.
"Through education and awareness, children will be able to recognise inappropriate conduct and report it in a timely manner."
The spokesperson called upon parents, educators and all segments of society to actively support the initiative.
"Child victims of sexual abuse often endure trauma for life. Early awareness is not optionalit is essential," the spokesperson added.
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