Sindh to fix price on branded goods in Karachi to curb profiteering

The decision aims to help establish fair prices for essential goods in the market.


News Desk April 25, 2025

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The Sindh government has announced plans to impose official price caps on branded products sold in Karachi’s supermarkets and superstores, Express News reported on Friday.

The Directorate General of Bureau of Supply and Prices will collect data on production costs and profit margins to set the pricing structure.

This will help establish fair prices for essential goods in the market.

The decision was made following a meeting chaired by Zahid Hussain Shar, the Director General of the Bureau of Supply. Senior officials and representatives from major retail chains were present at the meeting.

Shar explained that retail businesses in Karachi will now be required to register their warehouses with the Bureau of Supply and keep them up to date.

He emphasised the significance of enforcing the Consumer Protection Act to protect consumers’ rights.

The government now holds the authority to regulate the prices of branded items produced or sold in Karachi. This pricing mechanism is expected to be rolled out next month.

Data on production costs and profit margins will be gathered first to ensure transparency and fairness in the process.

The goal is to ensure that Karachi residents can access branded goods at reasonable prices while addressing the ongoing inflationary pressures.

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