Toys ‘R’ Us partners with Story Kitchen for nostalgic live-action adventure film

Toys“R”Us Studios and entertainment company Story Kitchen are teaming up to produce the first-ever Toys “R” Us live-action movie, bringing the nostalgic toy store experience to the big screen.

The project, currently in early development, aims to capture the brand’s enduring magic and blend it with a modern, adventurous narrative.

The film is described as a whimsical, high-energy story in the style of beloved hits like “Night at the Museum,” “Back to the Future,” and “Jumanji.” It seeks to channel the excitement and imagination that made Toys“R”Us a childhood destination for generations.

“As ‘80s kids who grew up seeing Toys‘R’Us as one of the most magical places on Earth, we’re thrilled to help bring this brand to life on screen,” said Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. They’ll produce the film alongside Timothy I. Stevenson, Elena Sandoval, and Kim Miller Olko, president of Toys“R”Us Studios.

Olko emphasized the film’s focus on childhood wonder and creative storytelling, noting that this debut feature will "evoke the electric sense of wonder that is the essence of Toys‘R’Us.”

This project continues Story Kitchen’s momentum in adapting unique IPs, including video games like “Sonic the Hedgehog,” “Tomb Raider,” and “It Takes Two.” With a strong track record in turning non-traditional franchises into cinematic experiences, the company brings industry clout and storytelling experience to the Toys“R”Us brand.

Casting and director announcements are expected in the coming months as producers begin engaging with filmmakers. The film promises to celebrate over 70 years of Toys “R” Us legacy through an engaging and imaginative lens that appeals to both kids and nostalgic adults alike.