Joe Budden calls Sexyy Red’s 'Hoochie Coochie' a 'degenerate' track marketed to black audiences

The rapper-turned-podcaster questions the industry’s motives behind promoting “Hoochie Coochie” to Black listeners.

Joe Budden is back in the headlines — and this time, he’s setting his sights on Sexyy Red and Bruno Mars. The veteran rapper-turned-podcast host slammed the duo’s recent collaboration, calling it a calculated attempt to package stereotypes for Black listeners.

In a recent episode of The Joe Budden Podcast, Budden didn’t mince words when discussing the song “Fat Juicy & Wet,” a provocative track that’s stirred buzz across streaming platforms. While many fans mistakenly tied Budden’s critique to a rumored track called “Hoochie Coochie,” the media personality made it clear that his issue lies in how the collaboration is being presented.

“This is force-fed, degenerate content dressed up for commercial gain,” Budden said. He criticized the track as “whitewashed” and accused the artists of exploiting hypersexualized imagery to sell records. “It feels more like a marketing formula than real music,” he continued, adding that Bruno Mars' involvement felt like “a costume” rather than artistic growth.

Known for his no-holds-barred takes, Budden didn’t stop at the song itself. He questioned the sincerity behind the high-profile endorsements Sexyy Red has received in recent months — especially from artists like Drake.

“Are these co-signs about mentorship or money?” Budden asked, suggesting the support for Red might be more transactional than it appears. “It blurs the line between authentic collaboration and industry promo.”

Budden's remarks have sparked a heated debate online, reigniting familiar tensions around authenticity, representation, and the commercialization of Black culture. Fans and critics alike have chimed in, with some defending the artists’ creative choices, while others echoed Budden’s concern about the direction mainstream hip-hop is taking.

Joe Budden criticizes Sexyy Red’s new single ‘Hoochie Coochie’ and implies that female rap is currently dead without Doechii and Glorilla. 👀

“Can someone fight Doechii back please, Glo is still here I’m not talking about Glo, C’mon Ice Spice”

———-Also states that Sexyy Red… pic.twitter.com/N0ODu24UKk

— popbrains (@popbrains) April 7, 2025

Though his views are polarizing, Budden’s critique taps into a broader conversation about who gets to define the culture — and who profits from it. “In a landscape increasingly dominated by image and metrics,” he said, “asking hard questions about intent isn’t just important — it’s essential.”