WhatsApp, the messaging platform owned by Meta, has announced significant changes to its broadcast messaging policy aimed at reducing the growing issue of spam messages.
Starting in the coming weeks, individual users will face restrictions on the number of broadcast messages they can send.
According to WhatsApp, this move is designed to tackle the volume of unwanted messages and improve the user experience.
During the testing phase, the platform will limit the number of broadcast messages to a set amount per month for individual users.
As per early reports, Meta is planning to allow a maximum of 30 broadcast messages per month.
For users who need to send more messages, Meta suggests using status updates or channels as alternatives to broadcast messages.
In response to growing concerns over spam, Meta is also considering similar restrictions for business accounts.
Changes for business accounts
Currently, business accounts on WhatsApp are not subject to any limits regarding the number of broadcast messages they can send. However, Meta has hinted at introducing paid versions with additional features in the future.
Business accounts will be able to send up to 250 broadcast messages for free during the testing phase, after which they will need to pay a fee for sending additional messages.
Meta also plans to introduce customisable broadcast message tools for businesses and will allow them to schedule messages.
These changes are expected to roll out over the coming months as part of a broader effort to refine the WhatsApp Business app, which has become a growing asset for Meta in terms of revenue generation.
As part of the overhaul, Meta is also changing the logo of the WhatsApp Business app, marking another step in the platform's evolution.
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