Super Bowl 2025 has come and gone, and while the Philadelphia Eagles claimed victory over the Kansas City Chiefs with a 40-22 win at the Caesars Superdome, millions of viewers were equally captivated by the night’s commercials.
With each 30-second ad slot costing around $8 million, brands pulled out all the stops, enlisting A-list celebrities, nostalgic pop culture references, and major comedy icons to make their mark during the Fox broadcast. This year’s lineup featured everything from Ben Affleck’s DunKings sequel to Seal singing about Mountain Dew Baja Blast, proving that the Super Bowl’s ads continue to be just as entertaining as the game itself. Here’s a breakdown of the 10 best Super Bowl LIX commercials that kept audiences talking.
10. Pringles
Mustaches took center stage as Nick Offerman, Clippers’ James Harden, and Chiefs coach Andy Reid appeared in Pringles’ quirky ad. Their facial hair flew across the screen in a comical potato chip-themed “recon mission” set to a playful twist on the Adam West Batman theme.
9. Little Caesars
The night featured both flying mustaches and flying eyebrows, with Eugene Levy’s expressive brows stealing the show in Little Caesars’ spot. The ad delivered a hilarious moment with animated caterpillars bowing down to Levy’s airborne eyebrows, prompting the brand’s official X account to joke, “What a hair-raising coincidence.”
what a hair-raising coincidence… should we make it official? 👀 pic.twitter.com/eqWQuKXbMg
— Little Caesars Pizza (@littlecaesars) February 10, 2025
8. Hellman’s
The mayonnaise brand went full rom-com nostalgia by reuniting Billy Crystal and Meg Ryan at Katz’s Deli to recreate the famous scene from When Harry Met Sally. Ryan once again faked an orgasm in the middle of the restaurant, and Sydney Sweeney delivered the iconic punchline: “I’ll have what she’s having.”
7. Booking.com
The Muppets made a much-welcomed return in Booking.com’s ad, featuring Kermit the Frog, Miss Piggy, Gonzo, and Statler & Waldorf on a chaotic vacation adventure. Kermit strummed his banjo, Gonzo took off in a rocket pack, and the grumpy old men stayed true to form, declaring “we hate everything.”
6. Novartis
In a refreshing shift, Novartis used its Super Bowl platform for breast cancer awareness. Hailee Steinfeld set the tone with the message, “Let’s give breasts the attention they deserve most,” leading viewers to a dedicated website for screening information. Wanda Sykes, a breast cancer survivor, also made an appearance in the impactful ad.
5. Häagen-Dazs
The Fast & Furious crew slowed things down for Häagen-Dazs, with Vin Diesel and Michelle Rodriguez enjoying an ice cream bar while cruising along a scenic highway. Meanwhile, Ludacris hilariously called them out from a Jeep: “Hey, what happened to fast life? Are y’all kidding me?”
4. Mountain Dew Baja Blast
In a bizarre yet unforgettable moment, Seal transformed his 1995 hit Kiss From a Rose into “Kiss From a Lime” in a surreal ad where his face was superimposed onto a CGI seal. Becky G summed it up best, calling it “the weirdest thing I’ve ever seen.”
3. UberEats
Matthew McConaughey played a conspiracy theorist unraveling football’s origins in UberEats’ entertaining ad, which featured guest cameos from Greta Gerwig, Martha Stewart, Charli XCX, and Kevin Bacon. The combination of historical theories and food cravings made for a unique and clever commercial.
2. Ritz
Aubrey Plaza and Michael Shannon embraced their inner cynics in Ritz’s “Salty Club” ad, where Bad Bunny stood out as the only smiling person in a lodge full of grumpy people. The reggaeton star even pulled off a few magic tricks, adding a touch of playful mischief to the spot.
1. Dunkin’
The DunKings returned for a sequel, and this time, Ben Affleck led “JavaJam: Battle of the Coffee Brand Bands.” The ad was packed with cameos from Casey Affleck, Bill Belichick, Druski, Donnie Wahlberg, and Jeremy Strong, as well as a surprise Jay and Silent Bob reunion. With Affleck’s thick Boston accent in full force, Dunkin’ once again delivered a Super Bowl ad classic.
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