'Colleagues exert control and stifle opportunities'

Naeema Butt on the false sense of feminism in showbiz

Known for her love-to-hate portrayal of Rubab in the drama Kabhi Main Kabhi Tum, Naeema Butt recently took to Instagram to share an honest reflection on the entertainment industry. Her story addressed issues of competition, exclusion, and the performative nature of feminism in Pakistani showbiz.

In her Instagram story, Naeema wrote, "Some of my recent experiences highlighted the complexities of the entertainment industry, where support and camaraderie are often touted on social media but not always reflected in actions. As women, we should uplift and empower each other, rather than perpetuating unnecessary competition and exclusion." Her words came with an air of quiet disappointment, suggesting a disconnect between public displays of solidarity and the realities behind the scenes.

She went on to add, "It's disheartening to see colleagues exert control in ways that stifle opportunities for others. This contradiction underscores a concerning reality: feminism is often reduced to a social media facade, seeking accolades rather than driving meaningful change. I hope that in the future, we can work towards creating a more inclusive and supportive environment for all, where hard work and devotion are valued over politics and prestige."

These remarks struck a chord not just because of their sincerity but also due to the broader implications they highlight—a culture where visibility on social media often overshadows genuine progress and accountability.

Beyond her sharp observations about the industry, Naeema's journey itself speaks volumes about her resolve. In November, during an appearance on the talk show Mazaq Raat, she offered a glimpse into her personal story. Reflecting on her mother's dreams, she shared, "My mother's wish was that I became a doctor because she is one herself. I did FSC medical in college but then changed to mass communication. It was destiny that it happened. The day I had my MBBS exam, I didn't feel like waking up and that was the day I decided I didn't want to be a doctor."

It was a turning point for the actor, one she clarified was not merely about avoiding an exam but rather a moment of profound self-awareness. "It wasn't simply a case of not wanting to get out of bed," she explained. "Instead, it was a revelation that had been quietly brewing for years."