Season's first snowfall attracts tourists

Hospitality industry reports growing revenue from tourism

ISLAMABAD:

The winter season has brought a surge in tourism to the snow-covered mountains of Pakistan, with thousands of enthusiasts flocking to the slopes to experience the thrill of winter sports, where the mountains, blanketed with a thick layer of snow, have transformed into a breathtakingly picturesque winter wonderland, captivating the hearts of tourists and locals alike.

A report has revealed that snowfall has brought a significant boost to Pakistan's tourism industry, establishing the country as a top winter destination for tourists. Social media users and vloggers took to their platforms to share stunning pictures and videos of the snow-covered landscapes.

"Woke up to a winter wonderland in Hunza! The snow-covered mountains and frozen lakes are a sight to behold," posted an Instagram user. "Exploring the snow-covered streets of Muzaffarabad and it's like a dream come true! The people, the food, the scenery, everything is just perfect."

According to the report, the snow-covered mountains, frozen lakes and picturesque landscapes have attracted a large number of tourists from across the globe.

The report highlighted that the tourism industry in Pakistan has witnessed unprecedented growth, with hotels and resorts in popular destinations such as Swat, Azad Kashmir, Hunza and other Northern parts of the country reporting full occupancy.