The Rise of Tradwives: Why more Gen Z women are embracing traditional gender roles

In a world marked by rapid societal shifts and increasing political polarization, a surprising cultural trend is gaining traction among Gen Z women: the resurgence of traditional gender roles. Popularized by influencers on social media, these women, often referred to as "tradwives," prioritize family, homemaking, and domestic bliss over career ambitions and progressive ideals.

This movement, showcased in idyllic Instagram posts of home-baked bread and serene kitchens, is a response to what many see as the burnout of millennial "girlboss" culture. For some young women, the allure of a simpler, structured life is a means to escape modern anxieties and economic pressures. As Annie Kelly, a researcher of antifeminism and far-right ideology, notes, "These women see their future as stolen by a progressive order, leading them to reclaim a sense of purpose in traditional roles."

Early polling in the 2024 election shows a significant shift, with 40% of women aged 18 to 29 voting for Donald Trump, up from 33% in 2020. Despite concerns over abortion rights and women's autonomy, this demographic finds appeal in conservative values tied to family, religion, and domestic stability. Influencers like Hannah Belle Freas and Aria Lewis share their experiences of choosing this lifestyle, offering detailed plans for navigating challenges like economic uncertainty or the loss of a partner.

Critics argue that this movement often excludes women of color and LGBTQ+ individuals, reinforcing a narrow vision of femininity. Others worry that aligning with conservative ideologies could limit women's choices in the long term, especially as policies threaten reproductive rights and workplace equality.

While the tradwife trend presents a black-and-white vision of gender roles, it taps into a deeper yearning for simplicity and clarity in an increasingly complex world. Whether this movement will grow or remain a niche countercultural choice remains to be seen.