Tesla CEO Elon Musk didn’t hold back after watching Jaguar’s hallucinogenic relaunch commercial.
The ad, meant to mark a new chapter for the iconic British automaker, had many viewers wondering if Jaguar was selling cars or auditioning for a spot in a high-fashion runway show.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Musk’s dry humor shone through when he quipped on X (formerly Twitter), “Do you sell cars?”—a question that summed up the collective confusion.
Do you sell cars?
— Elon Musk (@elonmusk) November 19, 2024
Jaguar isn’t just looking for a comeback; it’s aiming for a full-on reincarnation. Part of Jaguar Land Rover’s (JLR) ambitious Reimagine strategy, the plan includes ditching the old and embracing an entirely battery-electric vehicle (BEV) lineup.
what happened to them... https://t.co/GXM1mT6WrE pic.twitter.com/nxUb8khFJJ
— Nickypoo (@AR12_Nick) November 19, 2024
Jaguar’s cars are set to move upmarket with Range Rover-like price tags. “There is no JLR without Jaguar,” declared communications director Richard Agnew, firmly tying the brand’s future to its ambitious reboot.
They did the meme https://t.co/59GpDhJdly pic.twitter.com/ag3m7lKkfx
— _NamrokNamrok_ (@_NamrokNamrok_) November 19, 2024
The big reveal, held on Armistice Day at Jaguar’s Gaydon HQ, was described as something out of a sci-fi movie. Attendees were treated to marketing buzzwords galore and an ad that felt more like a surreal dream sequence than a car launch.
Their website homepage looks like some sort of clothing brand lol pic.twitter.com/DMt9pvpptF
— Sawyer Merritt (@SawyerMerritt) November 19, 2024
Despite the surreal marketing, Jaguar’s electric dreams are serious. Whether this bold, eyebrow-raising strategy electrifies consumers or leaves them unplugged remains to be seen.
The car company Jaguar launched a new ad without a single car in it. There is also not a single mention of their cars in the ad.
— RedWave Press (@RedWave_Press) November 19, 2024
Go woke, go broke!
pic.twitter.com/rs442zrRBI
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