Max Russo returns as billionaire sandwich shop owner in ‘Wizards Beyond Waverly Place’

In Wizards Beyond Waverly Place, the magical world fans fell in love with expands in exciting new directions, bringing a mix of humor, nostalgia, and fresh challenges. Set years after the events of the original series, the reboot follows the lives of the Russo siblings—Alex, Justin, and Max—as they navigate adulthood with their magical talents intact. Alex, portrayed once again by Selena Gomez, has taken on a mentorship role, helping new wizards in training while maintaining her bold, adventurous spirit. Justin (David Henrie) has risen to become the head of a prestigious wizarding academy, shaping future generations and grappling with the responsibilities of his high-profile role.

Max’s transformation into a billionaire sandwich mogul brings a new dynamic to the trio. Owning a chain of wildly popular sandwich shops that cleverly blend magic and business, Max’s unexpected success adds a comedic twist to the series as he hilariously balances business with magical mishaps. The revamped storyline explores how Max’s quirky approach to life and love has fueled his unconventional rise to success, and how he uses his magic-infused sandwich empire to help others, despite his occasional spells of chaos.

The series also reintroduces familiar characters like Theresa and Jerry Russo, the parents who continue to serve as pillars for their children, offering advice and grounding in a world filled with magic. New characters, such as young wizards and magical beings from different realms, bring fresh challenges, expanding the show’s magical lore. As old rivals resurface and unexpected allies emerge, Wizards Beyond Waverly Place dives deeper into the magical realm, unveiling hidden rules, ancient spells, and interdimensional twists.

With a balance of new storylines and nostalgic callbacks to the original series, the show aims to bridge generations, captivating both longtime fans and new viewers.