Sonam Kapoor named Dior ambassador

Actor is first ever South Asian representative for brand

Bollywood star Sonam Kapoor has been named the first-ever South Asian ambassador for Dior, showcasing the ties between India and the global luxury brand. As reported by WWD, the actor will represent collections created by Maria Grazia Chiuri, creative director of womenswear at Dior.

"A multitalented personality, the actor, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, a femininity constantly reinvented," read a statement released by Dior. "More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house."

Daughter of Bollywood legend Anil Kapoor and former model Sunita Kapoor, Sonam made her screen debut in Sanjay Leela Bhansali's Saawariya (2007). After garnering lead roles in romantic comedy I Hate Luv Stories (2010) and the romance film Prem Ratan Dhan Payo (2015), the actor won critical acclaim for her lead role in the biographical thriller Neerja (2016). As per the publication, Sonam is married to businessman Anand Ahuja and is preparing to return to the screen next year after taking a career break to welcome her first child.

"It's an honour to be a part of Dior's story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion," stated Sonam. "Each of their collections presents a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style. This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I'm excited to see where we take it next."

No stranger to the fashion industry, Sonam has previously represented L'Oréal Paris, Zoya Jewels and watchmaker IWC. Her appearance at the Dior ready-to-wear show at Paris Fashion Week in September generated a total media impact value of $2.7 million according to data research company Launchmetrics, underscoring the value the star has added to the luxury brand.