Did Taylor Swift address the ‘It Ends With Us’ behind the scenes drama?

Taylor Swift's recent social media activity has sparked speculation among fans about her stance on the marketing of It Ends With Us, the film adaptation of Colleen Hoover's novel starring her close friend Blake Lively. Despite having her song "My Tears Ricochet" featured in the movie's trailer, Swift has notably remained silent on the film's release, which has raised eyebrows given her typically supportive nature towards her friends' projects.

The film has faced significant backlash for its marketing approach, particularly for not adequately addressing the sensitive topic of domestic violence depicted in the story. Critics and domestic violence survivors have expressed concerns that the promotional material failed to include necessary trigger warnings, instead framing the movie in a more romantic light, which some found misleading and potentially harmful.

Fans noticed that while Swift promoted other projects like Deadpool and Blink Twice, she has refrained from commenting on It Ends With Us. This silence, combined with her decision to include trigger warnings in her post about Blink Twice, has led many to speculate that Swift might be subtly distancing herself from the film due to the controversy surrounding its handling of domestic violence themes​.

Meanwhile her relationship with Lively  seems to remain intact, as the actress and her husband, Ryan Reynolds, were recently seen at Swift's mansion. This suggests that any potential disapproval from Swift might be directed more towards the film's marketing rather than at Lively personally. The ongoing discourse among fans and critics alike continues to highlight the importance of sensitive and accurate marketing, especially when dealing with topics as serious as domestic violence.