Barbie embraces diversity with blind and black down syndrome dolls

Mattel introduces two new additions to the Barbie line, developed in collaboration with advocacy organizations.

Mattel has unveiled two groundbreaking additions to the Barbie Fashionistas line: a blind Barbie and the first Black Barbie with Down syndrome. These dolls, developed in partnership with the American Foundation for the Blind and the National Down Syndrome Society, respectively, aim to promote inclusivity and represent diverse communities.

The blind Barbie features a white and red cane, functional sunglasses, and bendable elbows for cane use. Her outfit is designed for tactile exploration, and her packaging includes Braille lettering and an easier-to-open design.

The Black Barbie with Down syndrome accurately reflects the physical characteristics of people with the condition, including a shorter frame, single palm lines, and a rounder face. Her braided hair and blue and yellow dress, featuring Down syndrome awareness symbols, were chosen based on community feedback.

Both dolls are available for purchase online and at major retailers for $10.99, furthering Barbie's commitment to representing a multi-dimensional view of beauty and fashion. They will also be featured in the YouTube series, "Barbie Doll Adventures."

The Barbie Fashionistas line, introduced in 2009, offers over 175 diverse looks, including dolls with mobility aids, hearing aids, hair loss, and vitiligo. This expansion reinforces Mattel's dedication to creating dolls that reflect the real world and enable children to see themselves through play.