The Weeknd has ramped up excitement for his highly anticipated follow-up to Dawn FM and After Hours with his most revealing teaser yet.
The latest cinematic trailer, which showcases the aesthetics and sound of his previous 2020s albums, hints at the end of an era for the Canadian superstar.
The trailer's final scenes present a young version of Abel Tesfaye amidst a grassy landscape, accompanied by the cryptic message: "There are three chapters to this tale."
As speculation mounts, fans believe The Weeknd will soon launch the full rollout for his next album, with a special performance scheduled in São Paulo, Brazil on September 7.
Previous hints, including a potential collaboration with Apple, have only heightened anticipation.
The new project might signify a rebirth or reincarnation of The Weeknd's persona, continuing the thematic evolution from After Hours and Dawn FM.
In 2024, The Weeknd has maintained a notable presence without releasing new music, contributing to ongoing narratives with his features on Future and Metro Boomin’s We (Still) Don't Trust You and appearing at Kendrick Lamar's "Pop Out."
Despite not being deeply involved, his influence remains substantial.
Metro Boomin is set to provide production for The Weeknd’s upcoming project, promising another ambitious and potentially genre-defining release.
Fans are eagerly awaiting more concrete details following the latest teaser.
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