Jacquemus' viral marketing campaign: 15th anniversary in Capri with Bella Hadid, Nike collaboration

In a viral post a man irons a shirt on a surfboard, and a model sips a cocktail as she is lifted by a forklift.

Jacquemus is stunning fans and igniting social media with their captivating promotion for their upcoming debut in Capri.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by JACQUEMUS (@jacquemus)

According to the luxury fashion house's social media handles, they are poised to unveil a boutique in Capri, marked by a spectacular showcase on June 10th, coinciding with the label's 15th anniversary.

The viral promotional post shows the storefront adorned with a massive lemon wedge, a man pulling a boat containing a clothing rack by his leg, another expertly ironing a shirt on a surfboard, and a model relaxing on an upholstered chair, enjoying a cocktail as she's lifted by a forklift.

Additionally, the brand tantalized fans with Palestinian model Bella Hadid flaunting a sneak peek from the La Casa show last month, sparking speculation about her potential appearance at the upcoming event.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by JACQUEMUS (@jacquemus)

Jacquemus, conceived by Simon Porte Jacquemus when he was merely 21, has garnered renown for its iconic micro bags, donned by A-listers like Kim Kardashian and Rihanna. The brand has also recently sent pulses racing with the announcement of a highly anticipated collaboration with Nike earlier this week.