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Goodnotes, a popular digital note-taking app with over 24 million users worldwide, is expanding its offerings with a new collection inspired by the global K-pop sensation, BTS. This exclusive collaboration as reported by Billboard, developed in partnership with HYBE (BTS' management company) and Webudding (Goodnotes' digital stationery partner), will feature four digital planners, three notebooks, and one sticker pack.
The collection will incorporate BTS' signature logo and fonts, as well as their beloved animated TINYTan characters dressed in outfits inspired by the group's chart-topping single "Dynamite." This marks the first global branded collection for Goodnotes, with plans to release additional collections throughout the year.
The collaboration stemmed from Goodnotes' strategic partnership with Webudding, which began in February 2023 and included a $1.9 million investment in September. Together, they have already integrated over 18,000 digital stationery items into the Goodnotes Marketplace, contributing to the development of a global digital-paper ecosystem.
"We're thrilled to bring BTS-themed stationery to the millions of BTS fans among our Goodnotes community," said Steven Chan, founder and CEO of Goodnotes. "We can't wait to bring even more beloved cultural icons to the Goodnotes Marketplace, further empowering our users to express their passion and creativity."
Donghwan Shin, the CEO and founder of Webudding, hinted at future collaborations with other artists under HYBE, which also represents popular acts like SEVENTEEN, ENHYPEN, LE SSERAFIM, NewJeans, and ZICO.
"We're excited to collaborate with HYBE, especially given their artists' enormous cultural impact," Shin stated. "Users can expect many more collaborations like this in the future."
The BTS-themed digital stationery collection will be available in the Goodnotes Marketplace by the end of May 2024.
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