X to launch YouTube-like video app on Samsung, Amazon TVs

Elon Musk to launch dedicated X app for Samsung and Amazon TV with long-form videos similar to YouTube

Tech Desk March 12, 2024

Elon Musk is reportedly launching a YouTube-like streaming service on Amazon and Samsung TV very soon, claiming users will be able to watch their "favourite X long-form videos directly on your SmartTVs".

The dedicated app would be a "video-first" platform, translating beyond small content boxes on big screens. The X CEO has also claimed that eight out of ten users on the platform watch videos.

An Edison Research report has recently found that this year has seen a 30% drop in the site's usage compared to the previous year, 2023.

X has consistently been dwindling between creators and advertisers, ensuring new tools are launched to help bring more users and engagement to the site. In February, the company announced that it was soon releasing tools so "advertisers on X can run ads against a curated list of premium content creators."


Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ