HE Sheikh Nahayan Mabarak Al Nahayan inaugurates Bank Alfalah's international branch in Dubai, UAE

Via a dedicated branch in the UAE, the bank aims to provide personalised services to corporate clients beyond Pakistan

 

To provide tailored wholesale banking solutions to corporate clients in Dubai, Bank Alfalah, one of Pakistan's leading commercial banks, recently opened its international branch at Shaikh Zayed Road (relocated from Al-Khaleej Building, Zaabeel Street).

The inauguration of the Dubai branch was presided over by the Chairman of the Bank, His Excellency Sheikh Nahayan Mabarak Al Nahayan, signifying the initiation of an exciting new chapter in the journey of Bank Alfalah as it extends banking services to a broader regional audience.

The United Arab Emirates is widely recognised as an international financial services centre. With Bank Alfalah's presence in the region, the bank aims to be a leader in its class for the banking industry in Pakistan and other countries, ensuring excellent customer service.

The launch of this branch reflects their strong belief that the economic climate in Dubai, in the United Arab Emirates, in the region, and indeed in the world, continues to require banking services tailored to meet customers' growing needs and expectations.

By myriad important measures, the United Arab Emirates is widely recognised as an international financial centre. Under the leadership of His Highness the President, Sheikh Mohammed bin Zayed Al-Nahyan, the country is increasingly playing a leading role in trade and investment both regionally and globally.

Under the leadership and guidance of the President, this nation is committed to maintaining vigorous growth, supporting regional progress, and strengthening the global economy.

Dubai itself exemplifies the UAE's intention to be a major hub in the global economy, thanks to the remarkable and enlightened leadership of its Ruler, Vice President, and Prime Minister, HE Sheikh Mohammed bin Rashid Al-Maktoum, and his limitless imagination and tireless work for development and prosperity.

With its Dubai branch, Bank Alfalah will offer wholesale banking services in a variety of currencies, both domestically and internationally. In all major currencies, flexible-tenure term deposit accounts will be available to meet the liquidity needs of clients.

Additional services include, local and international fund transfers, salary transfers, bank guarantees and term loans. Bank Alfalah's adept trade finance team will deliver personalised trade services such as Letter of Credit (LC) issuance, advising and confirmations, inward and outward documentary collections, and financing against import and export bills. The in-house treasury team is equipped to manage foreign exchange requirements and provide expert guidance on financial products and services.

On this momentous occasion, Chairman of the Bank, His Excellency Sheikh Nahayan Mabarak Al Nahayan, shared his thoughts:

I am delighted to inaugurate the Bank Alfalah Branch in Dubai. This reflects our commitment to providing exceptional banking services in the dynamic financial landscape of the UAE.

The launch of this branch reflects our strong belief that the economic climate in Dubai, in the United Arab Emirates, in the region, and indeed in the world continues to require banking services tailored to meet customers’ growing needs and expectations.

Further elaborating, he quoted:

The Bank has guaranteed its own stability, and has secured its present and future success, by honouring the ethical means for conducting business. The custodians and employees of the Bank are proud to be associated with a leading institution that stands for quality and excellence in the field.

They are proud of the Bank’s fine reputation, and its long traditions of transparency, innovation, service, best practices in banking and financial services, as well as building trust and long relationships with its customers.

Atif Bajwa, President and CEO of Bank Alfalah, stated:

We are pleased to bring our comprehensive wholesale banking solutions catering to diverse corporate clients in UAE’s flagship branch at the Shaikh Zayed Road. This expansion reflects our dedication to delivering service and support to businesses by offering exceptional banking services.

Through its dedicated wholesale branch in the UAE, Bank Alfalah aims to provide personalised services to its corporate clients beyond Pakistan. By utilising technology and digitalization, the branch will expand its client base and access a larger market in the UAE. With these advancements, the Bank desires to provide internet banking solutions, which will help corporate customers access banking services conveniently.

The launch comes at a time when the financial services industry is experiencing major changes. The composition and nature of financial services is being reshaped by global developments, as new models are emerging, the product lines are expanding, and digital innovations are becoming essential.

At every level of the industry, competition is becoming more intense, and consumers are increasingly expecting and appreciating improved service. With this opportunity, Bank Alfalah can establish itself as a leading bank with a focus on innovative products and services aimed at delivering customer satisfaction.

Bank Alfalah has long been committed to Pakistan's financial well-being and its status as a global investment hub. This was reflected in the Bank's inauguration, which centred around participating actively in the UAE's rapid economic growth.

HE Sheikh Nahayan Mabarak Al Nahayan concluded the event by saying that it is a source of pleasure to be among friends who value and support the exemplary relationships of brotherhood and cooperation between Pakistan and the United Arab Emirates. Both the countries are deeply confident that their relationship will grow and strengthen, and that they will work together towards a future of peace and prosperity.